THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Sellers: Fix the Little Things Buyers Notice

Sellers: Fix the Little Things Buyers Notice

Sellers: Fix the Little Things Buyers NoticeMartha Viera Parsons
Published on: 31/08/2026

Don't let small imperfections ruin a buyer's first impression. Discover Martha's tips on basic maintenance and grab our Home Preparation & Staging Checklist.

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Sellers: Why Your Home Showing Begins at the Front Door

Sellers: Why Your Home Showing Begins at the Front Door

Sellers: Why Your Home Showing Begins at the Front DoorMartha Viera Parsons
Published on: 15/08/2026

First impressions matter! Discover why the front entry is a crucial part of your home showing and learn easy tips to create a welcoming experience for buyers.

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Your First Home Showing May Happen Online: What Southern Arizona Sellers Need to Know

Your First Home Showing May Happen Online: What Southern Arizona Sellers Need to Know

Your First Home Showing May Happen Online: What Southern Arizona Sellers Need to KnowMartha Viera Parsons
Published on: 12/08/2026

Make your home stand out online! Learn how photography, staging, and pricing earn in-person showings. Get Martha’s free Seller’s Guide & Staging Checklist.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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